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  • feedwordpress 14:14:51 on 2018/09/24 Permalink
    Tags: , Social Media   

    What it Means: Apple Wants To Reduce Addiction to its own iPhone 

    Click above video or access directly: Tim Cook describes how he wants users to curb their phone addictions and have “a great life” without being tethered to the phone, features include data on app usage, and ability for users to limit notifications, apps, and overall time on device.

    By Jeremiah Owyang, Jessica Groopman, Rebecca Lieb, and Jaimy Szymanski.

    Apple is leading self-regulation of the tech industry by enabling users to impose limits on the time they spend on social networks. The company, which has 44% of smartphone market share in the USA, is using its hardware and software platforms to become the arbiter of balance in our lives, by providing multiple features that will: gauge how much technology we’re using, and provide us with tools to limit and manage our social media usage.

    We don’t expect wild-scale consumer adoption of this feature, but we do believe this is the first in a series of self-regulation features that will be introduced by the industry. In the long term, this trend will serious implications for marketers in the coming years and pose an existential crises to Facebook.

    Too much time spent online is making us sick. Studies show that not it impacts our ability to focus, alters mood, underlies sleep disorders, and sparks social dysfunction. Meanwhile, Facebook has continued to erode trust, from both data mis-used, as well as being accused of deploying highly addictive features, that keep users glued to the app, similar to how casinos lure gamblers. At Kaleido Insights, we seek to analyze how technology impacts a various stakeholders in a single view. We see at least four major groups impacted by this announcement:

    Impact to us Humans
    We see some specific impacts to the users of the Apple ecosystem:

    • Apple has announced a variety of tools to limit “anxiety-tech,” including dashboards of time spent on seemingly pointless apps, limiting interruptive notifications, and reports on usage.
    • Parents will have stronger controls to manage how children (and adults) use technology.
    • The big question is, will the normal user opt-in to use these tech-limiting features? While we think most users will be skeptical, those who are more mindful are more likely to adopt. There’s already a slew of apps that measure and limit screen time that are gaining adoption.

    Impact to Government and Regulators
    Government continues to behind in putting guardrails around the tech industry:

    • Senator Mark Warner, was recently quoted saying, “the era of the wild west in social media is coming to an end,” suggesting that federal lawmakers seek to regulate social networks.
    • Also, former Facebook security chief Alex Stamos wrote shortly after leaving the social networking giant, ”In some ways, the United States has broadcast to the world that it doesn’t take these issues seriously,” showing the concern from even within the social network.
    • Overall tech giants don’t want to be regulated by government bodies –it’s in their best favor to self-regulate, and in this interesting case, Apple is regulating Facebook.
    • Historically, technology goes through patterns of early adopters, widespread adoption, various issues arise, and the industry often is regulated. This has occurred with spam, search, native ads, and now with social network over-adoption –the difference here is that Apple is providing features for users to “self-regulate” their Facebook additions.

    Impact to Technology Companies
    Silicon Valley must reevaluate purpose and even business models as users and society questions their role in our lives.

    • The biggest question remains, can tech companies self-regulate faster than law makers around the globe? It depends on the makeup of each company.
    • Recently, both Mark Zuckerberg and Jack Dorsey went to congress to both educate lawmakers as well as provide their own narrative to shape the discussion
    • We’re already seeing Google try to appease users, launching a campaign called Google Digital Well Being which suggests that in order to reduce constant interruptions from apps and social networks, that users ought to rely on Google AI, and “Make Google do it”. Not only would this put Google’s AI as the center of users’ life, it would cost you a few thousand dollars to purchase all the hardware they recommend.

    Impact to Marketers and Advertisers
    Caution, be on right side of history as consumers shy away from tech addiction:

    • As some mindful users limit their social networking time, it will make it harder for media creators and marketers to reach them. engagement features such as likes and comments means engaging content will have fewer signals,–reducing the spread of content.
    • If these features gain traction, fewer ads will be viewed, which we believe will result in marketers needing to focus on higher quality content, or deeper engagement apps.
    • As a result, we expect CMOs to refine their social media marketing efforts:
      • Create more compelling content. Marketers can’t be lazy, rehashing photos from one social channel to the next. As time and attention become more limited, they’ll need to up their game.
      • Marketers will try to shift users off social networks by engaging them on SMS, email marketing, or inviting users to download their own branded apps to engage, perhaps with conversational bots.
      • Over time, limiting social network usage means marketers may limit the user of Facebook Connect as a rapid registration method on microsites or campaigns.
      • We will see a decrease in the social marketing advertising budget.
      • We may see marketers focus more on real-world-events in the face of a digital detox trend.

    The Future
    Where does this leave us? Apple (and Google) will push its own feature sets to enable users to suppress annoying and harmful apps. This is a display of might but also puts user needs into the center of their value proposition. Users are already more likely to trust Apple, who they pay high amounts of money for their premium product –rather than the advertising based models that have gotten Facebook into so much trouble as they strive to keep our attention.

    While we anticipate only early adopters will initially enable these features, this will be the first in many moves to curb excess notifications, pop-ups, and addictive behaviors. As this continues, the tech industry will be able to self-regulate ahead of government institutions. For marketers, this spells an even more difficult way to reach customers in social networks, so they’ll shift to in-person events, native apps, or other direct communication tools.

    Finally, attention economy-based companies like Facebook will need to evaluate business models that are better both for users and the ecosystem.

    #modernwellness #anxietytech #calmtech #regulation

     
  • feedwordpress 14:29:15 on 2018/03/31 Permalink
    Tags: Social Media   

    Virtual Assistant Management Systems (VAMS) 

    By Jeremiah Owyang and Jessica Groopman, Kaleido Insights Analysts.

    A new category of software companies must emerge, these companies enable a business to manage multiple virtual assistant experiences from one single platform.

    Business needs: marketing, customer care, and other departments are struggling to manage various virtual assistant and AI platforms ranging from Alexa, Cortana, Facebook messenger, and beyond. The APIs will frequently change, often without notice, multiple scripts will have to be integrated and managed per each platform.

    These vendors have the following features:

    1. Enable a business buyer to manage a single set of chat scripts from a single platform,
    2. Manage changing APIs from various Virtual Assistant companies, reducing customization by the business buyer
    3. Enterprise-class data security and compliance
    4. Provide aggregated analytics and dashboard reports cross-platforms
    5. Foster data integration and common data standards
    6. We’ll obtain more business requirements from the large companies we speak with on a regular basis.

    If this patterns sounds familiar, we saw this same exact market movement in the social business industry, and a rise of Social Media Management Systems emerged (I covered this market at great length) to manage dozens of social networks with ever varied and changing platforms.

    Management tool will need to manage AI agents across multiple functions, channels, platform providers:

    • Voice services (Alexa, Cortana, Siri, Google Assistant)
    • Branded service agents (IPsoft’s Amelia; Autodesk’s AVA)
    • Massaging Chatbots (via Facebook, WhatsApp, website)Platform agents (Adobe’s Sensei; SFDC’s Einstein)
    • Custom back-office agents (workflow, project management, productivity, recruiting, sales, ecommerce, advertising, inventory search etc.)

    Photo used with attribution by UnSplash

     
  • feedwordpress 17:45:51 on 2018/03/09 Permalink
    Tags: Social Media   

    Analysis: Should Blockchain Power Your Customer Loyalty Program? 

    By Kaleido Insights Research Analysts: Jeremiah Owyang, Jessica Groopman, Jaimy Szymanski, and Rebecca Lieb

    Trend: Nearly a dozen companies have announced their intent to launch blockchain-based loyalty programs and/or branded cryptotokens to encourage customer engagement.

    But should your company? 


    Is it right for your loyalty program? Is it just hype? Should you deploy? Our analysis of what you should consider.

    Keep in mind, many of these are corporate announcements of intention to launch the programs, few are currently deploying. A few examples:

    1. Recently, restaurant holding group Chanticleer (franchises include Little Big Burger, American Burger Co., Hooters, Just Fresh, and BGR) announced its intent to use a blockchain-based loyalty coin for rewards across its dining brands,
    2. Japanese ecommerce giant Rakuten just announced a token at Mobile World Congress called Rakuten Coin aimed at deriving additional loyalty from customers,
    3. Singapore airlines announced a blockchain based loyalty wallet across retail partners for frequent flyer loyalty wallets,
    4. Coffee brand Latesso announced partnership with qiibee for loyalty cryptocurrency across locations in Switzerland, Germany, Russia, Austria, and Benelux,
    5. A tea company rebranded to Long Blockchain Company, and their stock price tripled,
    6. In 2016, China Unionpay (CU), the third-largest payment network by value of transactions processed, behind Visa and Mastercard, recently announced a blockchain PoC project in collaboration with IBM to develop a loyalty bonus points exchange for its 200+ members across 150 countries,
    7. Snipps (digital marketing promotions provider) recently partnered with LoyalCoi,n
    8. Elements’ ELM token cryptocurrency miners can earn ELM for “proof of work” processing. These universal tokens can be used for shopping, airlines, movies, etc.
    9. Russian Burger King’s WhopperCoin announced their program

    Business Opportunities:
    While private blockchains and branded cryptos are nascent, bleeding edge technologies with limitations, we have to ask: Why is this a budding trend? We see many potential business opportunities including:

    • Fraud reduction: Blockchain reduces loyalty fraud, as members in the network have key information shared in the distributed ledger––a core feature of blockchain. It’s a “single source of truth;”
    • Loyalty exchange: Interchangeable points for other currencies, including other cryptos or even fiat based currencies, this provides more value than holding points to one single company’s loyalty program.  
    • Transferability: Tokens could theoretically be exchanged across other businesses or services, allowing customers to freely choose how to redeem for rewards, discounts, and more, all which encourages repeat engagement. Rewards or tokens become equity, monetizable to consumers.
    • More flexibility: Blockchain enables rewards to be more easily tracked, transferred, and allocated into micro-redemptions. In addition, new modes of engagement (e.g. tied to specific content consumption; IoT product use; biometric authentication; beacons; local or regional campaigns) could be more easily scaled up or down across loyalty networks.
    • More cost effective: Creating or expanding loyalty programs across affiliates is historically very time- and cost-intensive, especially considering systems integration. A distributed ledger can significantly reduce development, integration, reconciliation, and security costs.
    • Low(er)-risk: As blockchain-based applications go, loyalty programs are relatively lower risk initiatives than those involving capital markets, healthcare, or other highly sensitive data.

    Risks and Challenges:
    This nascent space is fraught with froth, due to media hype, low barriers to entry and more.

    • So. Much. Hype. Many of the announcements are not fully deployed systems, but rather a promise. In general, the blockchain space is brimming with more press releases than at-scale deployments (most enterprise blockchain projects are in PoC today). Some of these large companies are likely following the popular trend of tech startups launching ICOs (initial coin offerings) to raise funds.
    • Token fatigue, sigh: Consumers may soon feel overwhelmed by all the token offerings, and eventually become apathetic (as many have of current, disconnected loyalty programs)
    • “What’s Blockchain?” steep learning curve: Customers like loyalty programs––it’s unsure if they’ll see more value in a blockchain or token-based loyalty program.here are multiple steps to educate customers, as well as encourage them to download, setup, and manage token wallets and accounts.
    • But will it scale?: This remains an issue, particularly involving public blockchain networks or programs with high volume transactions, including other charges against the scaling issues with blockchain as an overall industry.
    • Hands off my data. Brands will have to collect less personally identifiable information (PII) data for these programs. Not only because of GDPR, and inability to scale, but will have to limit how much PII can be put on a shared network. This also means data aggregators and brokers become less relevant to loyalty programs.  

    Kaleido Insights’ Recommendations: Deploy blockchain for your loyalty program if:

    1. You’re poised to experiment with an emerging technology that reshuffles economic benefits of loyalty programs, in favor of brand, affiliates, and customers,
    2. You’re ready to deploy significant upfront marketing spend to educate customers on what and how to use blockchain,
    3. Your company is a holding company with multiple disparate brands, products, locations, and systems,
    4. You’re part of a partnership with multiple companies that all share a common loyalty program, but the systems are not well interconnected,
    5. Current partnerships aren’t delivering meaningful business ROI; are too cumbersome or costly to scale; customer loyalty is not growing,
    6. You’re frustrated with the loyalty vendors in your market, and want to give them notice, there’s a new distributed way to maintain customer loyalty,
    7. Your customers deserve a more flexible loyalty rewards program, and you want to empower them (key segments: early adopters, millennials, crypto-enthusiasts).

    We’ve compiled a short list of a few vendors, including: Elements, Loyyal, LoyalCoin, Blockpoint, leave a comment if you hear of others.

    Learn More: Kaleido Insights
    We’ve published a number of reports on Blockchain including “Blockchain and IoT” and “Business models of Blockchain” and more, to learn more about our advisory, education and speaking services, contact us at Kaleido Insights.

    Image from Pixels

     
  • feedwordpress 09:53:26 on 2016/12/09 Permalink
    Tags: , , , documentation, , Facebook, increase safety, , smartphones, Social Media, , , twitter, workplace safety, workplace technology,   

    4 Ways Smartphones Can Increase Workplace Safety 

    As a manager, you might be concerned that the smartphones that employees seem to have attached to their hips might tempt them to spend time on Facebook or Twitter rather than tend to their job duties.

    As it turns out, these small technological devices can actually help to keep your workers safe while on the job. Whether your employees bring their own phones to work or you have issued smartphones to everyone on your team to help stay in touch, check out the following ways that smartphones can help everyone stay safe:

    Long Battery Life for Improved Communication

    When it comes to hardware improvements, mobile phones have advanced a lot in recent years. A great example of this is battery life. If your workers are out at remote locations where they cannot easily charge their smartphones, a generous amount of battery time will allow them to stay in touch with you back at the main office. For example, the Samsung Galaxy S7 edge features 36 hours of talk time and 14 days of standby time. Workers can use this flexibility to call in updates, report any problems they have encountered or simply check in to let you know they are okay.

    Use the Camera as a Documentation Tool

    New smartphones come with cameras that allow users to take still shots and videos whose quality rivals that of many professional devices. The smartphone camera is a terrific tool to use during inspections or investigations or anything that requires documentation. For example, if you are concerned with the way your employees are performing a particular task, you can snap a photo or take a quick video.

    Put Social Media to Good Use

    Social media sites like Facebook, Twitter and Pinterest can also be used to boost workplace safety. You can set up closed social media groups on the site of your choice that are available only to your staff. Employees who are working in the field can use their smartphone internet connection to access the social media site and communicate with other employees. This “virtual” office will let you see who is consistently checking in and posting updates; those who rarely show up in the closed groups can be given a friendly reminder to use the closed group to let everyone know where they are.

    Harness the Power of GPS

    Most newer smartphones come equipped with a GPS feature that can really boost the safety of your employees. In addition to helping ensure that your workers will be able to get to remote locations and/or clients’ homes thanks to GPS directional advice, the feature can also help you to keep tabs on where everyone is.

    There are several apps that will allow you to track phones; these include Find My iPhone, the Android Device Manager and Find My Mobile. If you have not heard from an employee in some time and are getting concerned, you can use one of these apps to help track where the phone and employee are currently located. Or, if an employee is out in the field and he calls in to say that he is completely lost, you can use the tracking feature to see where he is and give directional advice on how to get back to the office or to the appointment.

    The post 4 Ways Smartphones Can Increase Workplace Safety appeared first on Office Dynamics.

     
  • feedwordpress 19:29:18 on 2014/11/29 Permalink
    Tags: , Social Media   

    The Collaborative Economy is Replicating Social Business #socbiz 

    Social Business Replicated by Collaborative Economy, Ver 1.0
    Above image: Social Business Replicated by Collaborative Economy, Ver 1.0

    If you’re a social business professional, you’re in a prime spot to advance your career to the next phase: the Collaborative Economy.

    For over ten years, I was a social business professional. I helped Hitachi launch their program while I was a full time employee in 2005, started this Web Strategy blog, hired by Forrester Research, then a founding partner at Altimeter Group. I saw the genesis, evolution, maturity, and integration of an entire market in less than a decade.

    Today, about a decade later, I’m witnessing the birth, growth, and emergence of the next phase of social, the Collaborative Economy. In social media, people created media and shared it on social networks. In this next phase, people are creating physical goods in the maker movement and crowdfunding, and sharing them in the sharing economy, which we call the Collaborative Economy.

    In the above graphic, you’ll see that many of the Social Business software players that I’ve researched for years are now replicating in the Collaborative Economy space, from profiles, data, APIs, apps, analytics players, corporate platforms, and more. I’ll be sharing this graphic, and other pieces of data at my keynote at LeWeb in a week where I’ll be forecasting 2015 the Year of the Crowd.

    Social Business was a fast-moving industry that’s starting to integrate into corporations. If you saw how that industry birthed and grew, and were a leader or practitioner, you’re ahead of the pack and can grow your career in this next phase, the Collaborative Economy.

    If you’re a Social Business professional, here’s a few resources to get your caught up to speed:

     

     

     

     

     
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