Big Brands Experiment with NFTs, and a look to the Future 


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Summary: Branded NFTs offer passionate customers collectible virtual goods that generate brand engagement, unlock new experiences, add new revenue, and will be critical assets for upcoming virtual worlds. With quarantine reducing the number of people visiting stores or attending events, humans seek other ways to connect with experiences they are passionate about. If you’re new to NFTs, read this NFT primer from the Verge. As usual, brands follow the latest consumer trends, and NFTs are no exception. The NFT craze has been hot during the last few months, as wealthy crypto investors are collecting rare digital art, that often dramatically increases in value, or grants utility to premium online experiences, and/or is a ticket to an elite community of other … Continue readingBig Brands Experiment with NFTs, and a look to the Future