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  • feedwordpress 12:35:19 on 2019/03/13 Permalink
    Tags: , , customers, ,   

    How to Make Your Customers Sparkle 


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    My husband and I have been loyal to the same dry cleaner for nearly three decades. Run by a husband and wife, we’ve discussed local issues, cars, the weather and then some. The owner’s son and our son are the same age and went to school together. We refer to them as Mr. and Mrs. Sparkle because their business is called Sparkle Cleaners. Yet, recently it occurred to us, that after all these years, we don’t know their real names.

    I find this a bit embarrassing. How can you interact with people for so long and not know their names? It would easier if we recently met and couldn’t remember their names. Or, if we saw them infrequently, perhaps we could just ask them. Since that’s not the case, asking would be very awkward not to mention insulting.

    I recently read an article suggesting that forgetting someone’s name can send a signal that you aren’t interested enough to bother remembering them. A psychologist quoted in the article says it’s like telling someone they’re a zero.

    Now I really feel bad.

    So, I started to think about how this spills over into the work world. For example, my husband isn’t very good at remembering names even after he’s met people a few times. How does that make someone else feel? At work, could he be perceived as not interested or not paying attention?

    Interestingly, he’s not alone and the experts agree it’s not his fault. Psychologists say name recall isn’t a strong suit for everyone. Because names are random and not always associated with something visual, some brains struggle to remember them. Mix that up with health issues, lack of sleep and whether or not you were fully attentive all play a part.

    At work, people can be less forgiving than in social circles. Even though you felt like you were paying attention while someone was speaking, clinical psychologist Dr. Josh Klapow says it’s likely you weren’t really listening to what was being said.

    “You were looking at them, observing them, noticing them and your visual senses were overriding your auditory senses,” says Klapow. “You heard the name, but it didn’t commit to memory the way the person’s facial features did.”

    Not to mention how busy our brains are. They get so full of information that we push the so called less important things aside.

    What happens if you don’t work at freeing up space in that brain to remember names at work and get to know a little about your colleagues? For example, where did they grow up? Do they have kids? Hobbies? Where did they last work? What types of projects are they interested in?

    This is far more than small talk. It signals that you are genuinely interested in team members, employees, customers and others you may interact with. There is a difference between asking prying questions and personal questions. Prying questions about intimacy, family problems or your financial picture can be too personal. Questions that help you learn about someone’s likes, dislikes and interests help you learn about people. Taking an interest in colleagues can help build trust, rapport and foster a sense of community at work.

    That seems to be true at Sparkle Cleaners. I’ve noticed those who work there seem to care about me. If I have a tough stain, they want to know how it happened and then they go the extra mile to remove it. If a button is missing on an article of clothing, they sew it back on without charge. Even in the heat of summer working in unairconditioned shop, they never complain. Instead they enthusiastically ask about our family, activities and how we’re holding up in the heat.

    They can certainly teach us a few things about communicating in the workplace.

    Attitude

    A good attitude goes a long way. Being friendly, pleasant and helpful even on a tough day is a lot nicer than greeting people with a cranky scowl.

    Extra Mile

    Tackling an extra task, staying late or taking time out of your jammed schedule to help someone else and not expecting anything in return shows that you care. It also tells colleagues and customers that they are a priority.

    No Excuses

    It’s easy to complain about circumstances or make excuses for why you can’t get something done. It’s more rewarding to accept responsibility and put the emphasis on your customers.

    As a leader or owner, you’ll benefit from increased business and referrals. You’ll also reap a great deal of respect because you’ve respected others by prioritizing their satisfaction. That makes them feel valued.

    As I was writing this article, I decided to take my own advice and make the Sparkles feel more valued too. So, I drove to the dry cleaner. They were surprised because I had just been there so there was nothing for me to pick up. That’s when I came clean. I told them after all these years, I was embarrassed that I didn’t know their real names.

    They introduced themselves as Young and Sung Suh. As we started talking, I learned they named their business Sparkle because they want to make your clothes sparkle.

    I wouldn’t have known that if I hadn’t asked and listened. When you communicate and take an interest in others, you also gain a better understanding of your customers and colleagues. 

    Young and Sung Suh do far more than make clothes sparkle. They make their customers sparkle as well.

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  • feedwordpress 18:33:08 on 2018/02/22 Permalink
    Tags: , customers, , , , storytelling   

    Lessons from Chance Encounters 


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    I had just touched down in Tampa when I glanced at my nails. Peeling, fading polish glared back at me. With back-to-back speaking engagements in the next few days, I knew I needed a manicure.

    A quick check at my hotel revealed the normally ten to fifteen-dollar cosmetic luxury would cost thirty dollars at the pricey hotel beauty shop. Not feeling that extravagant, I walked to the closest mall in search of a nail salon. That’s when I found De-Ja-Vu. They offered basic manicures for twelve dollars. Sold!

    Waiting for a manicurist to free up, I sat next to a woman about thirty years my junior. As women of all ages do, we struck up a conversation. She was from Baltimore; here visiting her boyfriend and interviewing for a job so she could move closer to him. Sensing she had the ear of someone slightly more experienced, she picked my brain for some interviewing and communication tips and said she felt fortunate we ran into each other. Like a good book you fail to finish reading, I sometimes wonder what happened to her. Did she get the job? Did she move in with the boyfriend? How did her life turn out?

    For those of us who talk to just about anyone, we are prone to chance encounters almost everywhere. I sometimes think about people I’ve met on airplanes, in train stations, on vacation, at the supermarket or waiting in line to see a ticketed event. Most of these people, we never remember or see again. Others, even if we don’t know it at the time, may have crossed our paths for a reason.

    Earlier this year as I was taking a walk, I had one of those encounters with people who had also accidentally encountered each other. It was a cold, blustery day so there weren’t many people out and about. As I turned a corner, there was a couple trying to take a selfie. I offered to help. That’s when I learned they had met fifty years ago at that very hour on that exact street corner in Longport, New Jersey. They had come back to celebrate at the exact time and exact spot where they began their life together.

    When they met, they were teenagers who lived in different states and had come to visit family who lived on neighboring streets. Unlike today, where texts and social media make it easy to stay in touch, they exchanged phone numbers, but long distance calls were expensive back then so they wrote letters. After college, they got together.

    Some experts believe if you prepare yourself to make the most of chance encounters, good things will happen to you. They even say you can significantly increase the chances of finding a great job, meeting your soul mate and creating your own luck. If this sounds like a bunch of malarkey, there is science to prove there could be something to it.

    Psychologist Dr. Richard Wiseman wrote a book called The Luck Factor which concludes that not only is luck is a way of thinking and behaving, but it’s also something that can be learned.

    In a post at Oprah.com, writer Ben Sherwood details one of Wiseman’s early experiments where he taped a £5 note to a sidewalk outside a coffee shop. Then he planted actors at tables inside. One actor was a ‘millionaire’; the others were not. Each person was instructed to behave the same way. Next, he recruited two subjects he calls Martin and Brenda. Martin described himself as lucky; Brenda said she was not a lucky person. When Martin walked up to the store, he immediately spotted the money, picked it up, entered the coffee shop and sat down next to the millionaire. They engaged in conversation and even started exploring opportunities to do business together.

    Brenda, however, never noticed the money when she walked past it. She also sat down next to the millionaire, but they never spoke. According to Sherwood’s post, when asked to describe his day, Martin said he had a lucky day. Brenda described her day as uneventful.

    Both people had the same opportunity, but acted differently. Wiseman says lucky people create, notice, and act upon chance opportunities in their lives. He believes that being in the right place at the right time is more than fate; it’s about being in the right state of mind.

    Clearly, every chance encounter isn’t life changing. While you might recognize when someone has made a difference for you, you don’t always know when you’ve made a difference for them unless they tell you. I recall sitting next to a young man on a coast-to-coast flight. He was struggling with personal issues which we talked about for much of the flight. He had saved my business card and nearly a year later, e-mailed me to thank me, saying my advice prompted him to move in a different direction and he was happier than he had ever been.

    Psychologist and theorist Albert Bandura studied how seemingly random encounters change lives. He writes that former President Ronald Reagan and his wife Nancy met when she began to receive mail meant for someone else. She complained to the Screen Actors Guild, of which Reagan was president at the time. They met and were engaged shortly after.

    In a commencement speech at Stanford University, late Apple founder Steve Jobs says if he had not dropped in on a calligraphy course, the Mac may have never evolved the way it has today.

    Thinking back to nearly three decades ago, a chance encounter changed my life. My friend and I entered the same café where we noticed a man enjoying a bite to eat. I made eye contact. She didn’t. At a party later that evening, I spoke to him. She didn’t. She had a negative attitude, commenting he was too old for me (we’re two years apart), was probably married (he was single) and rattled off a host of other assumptions. I was more positive, perhaps more open to luck and chance encounters. That man is now my husband of almost thirty years.

    Bandura says chance encounters are important because they have branching power. That means, they could not have been planned, yet they frequently inspire a chain of events that can shift someone’s life course and open unexpected opportunities.To take advantage of chance encounters, Bandura recommends looking outward to grab the branches within reach. To me, this means the following:

    BE PRESENT
    Instead of burying your nose in your cell phone when sitting alone, look up and out so you make eye contact with others. If I had not made eye contact with my husband, my life would be very different.

    CHANGE ROUTINES
    Like a good workout routine, you need to change things up, so you work different muscle groups. The same can be said for daily life. If you walk to work, take a different route. Perhaps you’ll stop into a different coffee shop, talk to someone new, see a sign announcing an interesting program you might attend. You never know who you’ll meet along the way.

    IMAGINE POSITIVE OUTCOMES
    In the Journal of Positive Psychology, researchers demonstrated that people who imagined a “best possible self” for one minute and wrote down their thoughts, generated a significant increase in positive effect. Simply put, if we are optimistic, we are likely to turn chance encounters into positive experiences.

    Last week, I was seated next to a ninety-year-old woman on a plane. I had work to do and a movie I wanted to watch. Making idle conversation with a stranger was not part of my plan. Only to be polite, as I sat down, I said hello, how are you She burst into tears and said, “I’m scared”.

    Her husband had died. Her children and grandchildren live all over the country. She had never traveled by herself before. She was sad and felt very alone. We talked. I helped her to the bathroom and off the plane, then stayed with her until she was safely seated in a wheelchair with an airline attendant to help her retrieve her bags. She asked for my card.

    When I sat down to write this column today, it was not supposed to be about chance encounters. Then I received her email which read: “Just a note to thank you again for being so friendly and helpful to me on our flight!”

    To me, it was nothing more than being kind. To her, it meant much more. We never know how a chance encounter will influence or change lives. We do know that these seemingly simple moments happen to all of us and if we’re paying attention, they can have a positive life-long lasting effect.

     
  • feedwordpress 20:20:11 on 2016/12/09 Permalink
    Tags: , , , customers, doing business, , internet, , , , Xfinity   

    Make it easy to do business with you 


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    It was in the crunch of early morning emails when I realized the internet wasn’t working. I immediately started trouble shooting. I rebooted my computer, turned the internet router off and then back on, and pushed a few unnamed blinking buttons on the box. Nothing worked, so I took the next measure. I texted my husband who was away on a business trip.

    Me:                    The internet isn’t working and I don’t know why.

    Husband:         Turn the power strip off, wait a minute and turn it back on.

    Me:                    What about the button that says WPS?

    Husband:         Don’t touch it.

    Me:                    Oops, I already did, now what?

    Husband:         I don’t know, call Xfinity.

    So I did and immediately got a recording saying they were aware of internet outages and were working on it. Then the voice advised me to log onto www.Xfinity.com to check for updates.

    Seriously? Did they really say that after acknowledging that the internet was down? I could probably log on from my phone or iPad, but not everyone has an additional device. If the internet is out, then why would you direct people to your website for additional information?

    Communicating robotically or thoughtlessly is almost as bad as not communicating at all. Part of your job as a service provider is to make life easy for your clients and customers. Given the wealth of competition and options, I would think you would strive for people to tell others how easy it is to do business with you.  When it’s not, it’s frustrating and sometimes, hard to keep your cool.

    As another example, earlier this year we were awarded a contract with a corporation that attempted to simplify complicated billing procedures by hiring a third party to process vendor invoices. However, this required completing multiple forms, submitting pages of documentation, completing numerous questionnaires and being bombarded by e-mails from a variety of different company departments. When we finally received approval to bill through their on-line-system, their system wouldn’t accept our invoices.

    It turns out the so-called simplified process required many more steps, approvals, signatures and actually made the invoice submission even more complicated than the original process. Unfortunately, the client, who clearly has more pressing tasks than navigating a new invoice approval system, had to spend months digging through the corporate maze to file additional work statements so she could continue to work with us and so we could get paid.

    In an effort to shed some light on the issue and help the third party become more customer friendly and efficient, I called and made a few suggestions. Instead of listening or trying to understand my frustration, they defensively rattled off a bunch of IT jargon as an explanation as to why a cumbersome system was necessary.

    If that’s not frustrating enough, when we were directed to re-submit the additional information through yet another new improved portal, the system rejected it again. Back to the phone, a young woman, clearly confused and bewildered, finally diagnosed the problem.

    “You can’t submit the exact amount you’re owed” she observed.

    Now it was my turn to be confused and bewildered so I asked why.

    “You have to round off numbers when you submit your invoice” she answered.

    I explained that when expenses are added to professional fees, numbers don’t always round off evenly. She said other vendors had also complained, but if we didn’t do things the way the system is set up, we’d have to call the client and have them start the entire process over.

    Why would a customer want to continue to do business with us or anyone if it’s complicated and time-consuming? It doesn’t matter that we’re victims of a cumbersome system. To the client, it’s just one big hassle. It’s like calling a customer service number and being asked for your account number three times by three different people after you’ve already punched the number into phone. Annoying. Frustrating. You want to hang up. To me, this says the company’s priorities are out of whack.

    According to a Customer Experience Board survey, meeting and exceeding customer expectations is not enough. The survey found minimal customer effort impacts customer loyalty more than anything else. So, if you want to make it easy to do business with customers or their customers, start by asking how you can make things easy for them?

    Technology is a good place to start. Just because you put an on line system in place to keep up with the times, doesn’t mean you’re making things easier for your customer. Like you, your customers are busy people. They value time. Complex multiple-step technology makes them work harder and robs them of important hours. So how do we make life easier for customers so they want to keep doing business with us?

    1. Pay attention. If numerous customers are complaining, listen. It doesn’t mean you need to throw out the rules and do everything they say. It does mean being flexible so you can make changes that make things better for your customers.
    1. No excuses. Instead of being defensive or making excuses, focus on fixing the trouble and being a problem solver.
    1. Sit in their seats. If the customer is clearly in pain, ask questions to better understand the issues and make them feel their opinion truly matters.
    1. Nix the biz speak. Instead of rattling off internal jargon to sound smart, help customers through the process. That means speaking their language, not yours.
    1. Replace “I” with “you”. When we continually use the word “I”, it’s about you. When we use the word “you”, it’s about them. Focus on the customers needs, not your own.

    Finally, communicating is not about talking. It’s about connecting. That means being empathetic to your customers concerns, even if you don’t have an immediate solution. Most of us simply want our feelings acknowledged. When someone makes a true effort to understand the customer, that customer feels valued. A valued customer is likely to hang in there with you because ultimately, they believe you will do what’s best for them.

     
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